giftattack | better gifts through collective gifting!

giftattack 1.0 launched. It’s fun!

Yesterday we launched giftattack 1.0 - silently. We wanted to make sure that everything works and that collective gifting is a treat. And it is! Look at those awful attacks initiated within the very first hours:

crowdgift giftattack marshall mcluhan

The gift: A Marshall McLuhan biography
Occasion: "because"
Direct Link to giftattack


crowdgift giftattack Büropflanze Klaus Eck Kommunikation

The gift: A plant for the new company office
Occasion: The birthday of a company
Direct link to giftattack

crowdgift giftattack Il Bruciato Knut Rollig

The gift: A bottle of  red wine of Tuscan origin
Occasion: The next Bistecca alla Fiorentina (a superb Tuscan dish)
Direct link to giftattack


crowdgift giftattack DTM Tickets Anika Geisel

The gift: 2 tickets for the touring car tournament in Munich's Olympic Stadium
Occasion: Birthday
Direct link to giftattack


We're very happy to see these distinctive giftattacks: the "because-I-want-to-gift-somebody-idea", the birthday classic, the company's anniversary and the "I-just-want-you-to-have-the-right-wine" approach!


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First week online for giftattack beta!

Wohoo! We celebrate our "birthday" today: we're online for 1 week now! (yes, we celebrate often) And it feels great! In the good tradition of some better known search engines we celebrate this day with a new layout element: we surprise you with a new giftattack wallpaper!

giftattack new wallpaper

The very first week was full of user feedback, improvements (yes, there were (and still are) some bugs and usability issues) .... and .....attacks: The first successfully executed giftattack was started on day 1 and could be finalized just 3 days later!  You'll Simon driving around with his new Crank Brothers Mallet Pedals!

We thank all of you providing us with valuable feedback and ideas for improvement! Keep going! We absorb this stuff and will do our best to implement everything which makes giftattack better to use for you and your friends!


giftattack has launched

Munich, May 30, 2011giftattack, a new service to enable internet users to organize collective gifts, has launched this Monday.

Organizing collective gifts has always been fun and a headache at the same time: the giftee is happy to receive the present but the organizer has to find participating friends and select the right present. Plus, she has to collect the money from all participants! And we all know how tedious it is to scrap together the money in time… launch


Initiating a giftattack is easy: the user who starts the attack is the "commander". The commander defines the "victim", selects the gift and the end date of the attack. She kicks off the attack by paying her contribution. Next, the commander invites friends to chip in on the giftattack. She can share the attack on Facebook, Twitter or by email. During the attack the commander or one of the participating "soldiers" can motivate more friends contribute. When the money for the gift is collected the mission is accomplished. The commander then receives the money, buys the gift and surprises the attack's victim. All soldiers are named on the automatically produced e-card which can be sent to the victim alongside the present.

Wishlists, gift ideas and close Facebook integration which allows giftattack users to see and plan giftattacks for their friend's birthdays make collective gifting via giftattack a fun affair.

About giftattack
giftattack is a service to help users to organize collective gifts. The giftattack service is provided by European Games Group AG, Munich, and AppAdvisors GmbH, Munich.

Michael Reuter


Are you ready?

R U ready? We are - almost ;)

Counting not weeks, not days, but merely hours until we'll launch the beta version of giftattack!

What we have to do is to add the administration stuff - aka 'the footer' - to the site; and then there is some minor layout work to finish. I can't tell how I'm looking forward to launching this wonderful application!!!


giftattack Closed Beta coming to its end

start giftattack

Wow. Never thought that our Closed Beta users would provide us with so many valuable hints (...and bugs ;-)

This leaves us with some bugs to fix and some design improvements to apply. And if everything - and I mean that literally - EVERYTHING works fine, we'll be able to launch during next conference! Keep your fingers crossed!


giftattack Closed Beta and Going Live at next11

next conference elevator pitch giftattack
Yay! giftattack closed beta starts tomorrow! We managed to get this baby live (sort of) before easter ;-)

Depending on how much we'll have to change based on our beta user's suggestions we're heading for going live at next conference in Berlin! So let's keep fingers crossed!