No, this watch is not an Apple product. The I'm Watch is a brand new wrist gadget which can be connected to a range of smartphones as iPhone, Android phones and Blackberries.
At the first glance it looks like an iPod Nano but it is an Android (!) based watch from Italian manufacturer Blue Sky, based in Milan. It works with numerous apps like Facebook, Twitter and email. You can listen to your music, make phone calls - and you won't believe me - it even shows the time!
It doesn't come cheap - so you have to start a giftattack - and ask your friends to chip in!