giftattack | better gifts through collective gifting!

giftattack has launched

Munich, May 30, 2011giftattack, a new service to enable internet users to organize collective gifts, has launched this Monday.

Organizing collective gifts has always been fun and a headache at the same time: the giftee is happy to receive the present but the organizer has to find participating friends and select the right present. Plus, she has to collect the money from all participants! And we all know how tedious it is to scrap together the money in time… launch


Initiating a giftattack is easy: the user who starts the attack is the "commander". The commander defines the "victim", selects the gift and the end date of the attack. She kicks off the attack by paying her contribution. Next, the commander invites friends to chip in on the giftattack. She can share the attack on Facebook, Twitter or by email. During the attack the commander or one of the participating "soldiers" can motivate more friends contribute. When the money for the gift is collected the mission is accomplished. The commander then receives the money, buys the gift and surprises the attack's victim. All soldiers are named on the automatically produced e-card which can be sent to the victim alongside the present.

Wishlists, gift ideas and close Facebook integration which allows giftattack users to see and plan giftattacks for their friend's birthdays make collective gifting via giftattack a fun affair.

About giftattack
giftattack is a service to help users to organize collective gifts. The giftattack service is provided by European Games Group AG, Munich, and AppAdvisors GmbH, Munich.

Michael Reuter